Inspire Others to Innovate, Work Hard & Change The Game

Our story starts in Pittsburgh with Christian Johnston and his childhood friends. Christian, an entrepreneur influenced by the art and urban culture of their city. Had a dream to create a lifestyle by designing and producing jewelry, while inspiring others - GLD was born.

What started in a basement in Pittsburgh, PA, has become an international brand with millions of customers and followers. Now headquartered in a 12,000 square foot facility in Miami, FL, GLD is poised to launch its flagship retail location while continuing to expand the brand challenging everyone to work hard, play hard and give back.

GLD has been fortunate to collaborate with A-List celebrities such as ASAP Rocky, Wiz Khalifa, and Trippie Redd as well as the world’s top athletes such as Carmelo Anthony, Kevin Durant, and Paul Pogba. We believe these celebrities and each customer is a testimony to the power of the brand.

Additionally, strategic partnerships like the NBA and NFL provide additional opportunities for GLD to create and inspire on the world stage. We hope that you are or will become part of the gld gang by repping the brand. But, no matter, join us in always being the best you can be, enjoying life, and inspiring others to do the same.